Archive for College of Printing
December 9, 2009 at 8:22 pm · Filed under College of Printing, Online Marketing, Promotion
A full color catalog has many advantages that make it able seep into markets in a visual and personal level. Since it is a very portable and for the most part uncomplicated promotional tool, nearly everyone can read a catalog with no problems at all. Her are more ways how catalog printing can help your business.
A lasting promotional material:
Catalogs as a promotional tool have a very long lifespan. Unlike other investments like booklet printing which can be easily thrown away, a catalog is an enduring print medium that can last several years. In fact, if you are trying to save money, you can even use your catalogs from last year, or even from the past five years and it can still probably attract sales. This is due to the fact that generally catalogs have thicker more durable covers that increases the catalog’s protection from outside elements.
Also, catalogs can continually be reused and redistributed anytime. People can give them to family and friends when they are finished reading the catalogs. Other promotion print mediums like posters sometimes can not be given to people this way.
Visual and textual advertising combined
In addition endurance, color catalogs are basically a union of visual and textual content. The fundamental selling point of catalogs is their skill to display how a product or service looks like, while still being able to explain various details about it. Short term marketing tools like fliers or brochures, do not have the enough area to hold all the information that a catalog can easily carry. So, this means that you can design a layout that has enough textual and visual information to encourage a potential customer to buy any of your products.
Easily adaptable for mail
Another advantage to catalogs is that they can be mailed through the postal service. There are special catalog envelopes that you can obtain which can hold your catalogs through the whole postal process. Most postal services around the world recognize catalogs as legitimate mail, so they acknowledge them as light packages. Posters and other promotional materials like it are not as adaptable to mail as catalogs.
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August 26, 2009 at 1:56 am · Filed under College of Printing, Online Marketing, Promotion
Business cards are very skillful tools, apart from being a requirement. In lieu of several business types, connection cards carry assorted concepts; and for better strengthening their company, to make use of the back part can be valuable for building relationships and promoting at the same time.
Since business cards are undersized prints, the need for shorter copy and less photos can perform better.
1. Photography: You can display your portfolio simply at the back portion of your cards. You will have to print many groups of calling cards for each project and as soon as distributing, choosing the exact customers that satisfy the type of design method of your card can better segregate and group your targets.
2. Helpful Tips: On behalf of a dog grooming business, you can more effectively market your services by preparing effective information for your target market. Dog grooming advice can be printed onto the back part of your cards; again, you are able to print several groups for different tips given.
3. Voucher card: For a restaurant, a cycle of discounts or specials can be arranged that your clients can use when your card is brought on every visit. This makes them keep in mind your company more and at the same instance, exhibit fun with your business card with your discounts.
4. Terminology: Business cards given to parents with a collection of vocabulary words at the back can very well embody a teacher. Being that such profession is to teach, bringing them into your business cards can build a push for parents to engage in also teaching their children at home.
There are thousands other businesses and to increase your business cards, accumulating a little bit of what your company can offer can cause your target market hold on to your cards and not toss them away.
May 19, 2009 at 7:55 pm · Filed under College of Printing, Online Marketing, Promotion
1. Name - Show both your name, how you would like to be addressed, and the name of your business. Leaving either out by mistake could cost you clients down the line. These should also me bigger font and stand out more at a glance. This will draw the attention there first.
2. Contact info - The minimum information you should have is your office number, cell number and email address. If necessary, your fax number should be added. Try not to bog the card down with to much information. With the raise of social media, it might be a good idea to insert your LinkedIn or Facebook connection. These are used for business and if you have social marketing be sure to add these. These should go to the bottom of your card.
3. Title - This is your title at the office. Sometimes it may not be necessary at all. If you are just starting out, you may just leave it blank, if you are an officer, to show status I would definitely add this in.
4. Tag line - This can be a company motto to help reinforce it’s purpose. This can be your personal branding, your oun motto. It is not necessary but could have a warm effect on the client, if written well. It can also, remint the customer of what the great things you can do for them.
