Archive for Promotion
November 21, 2008 at 5:45 am · Filed under Consumer Protection, Helpful Information, Promotion
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September 22, 2008 at 2:45 pm · Filed under Business News, Online Marketing, Promotion
I love my job in creating and writing although I think it is time to outsource my marketing. I can not seem to achieve the search engine optimisation that I was hoping for so I need to hire a professional. I have great ideas and great products and I do not mind putting in the time to deliver the top quality goods but I have no idea to put together a site where the search engines will pick me up and list me in their top pages. I need more traffic to my website and I need to keep it constant. At what point would it be considered a major turning point for the internet and the advertising and marketing of web sites. It seems that when the major search engines started introducing click through advertising in the early 1990’s that was a major achievement. Then, perhaps it was later in the 1990’s that search engine optimisation really made its mark. With these two introductions on the internet, it seems that it could never be the same again. Now just about anyone with a little hard work and ingenuity could have a well used website with endless possibilities for money making.
June 13, 2008 at 9:40 pm · Filed under Promotion
Advertising - Who Needs It? - Who doesn’t!
Most people who read information about business or advertising are doing so because they are trying to make some kind of positive change in their life. Perhaps get a job, make money, and increase their customer base - whatever. That’s the central purpose of a classified ad. They get you what you want.
This article has the same purpose, Like a classified advertisement, it will get you one of the things you want - it will show you how to write a classified advert. which gets results. Not only that, it will help to prevent you from wasting your hard-earned cash ads which never had a cat in hells’ chance of bringing you any business in the first place!
This article has a focused theme (showing you how to write ads). In the same way your advertisement should have that a central and focused purpose. Your advert. should be 100% geared to achieve one thing and one thing only
• If the intention of the ad is to get people to contact your business, then
that is the only thing it should achieve. And it must achieve that one
thing, nothing else.
• If you are trying to sell your old car your ad should get your telephone
ringing the minute it hits the newsstands.
• If your advert is to get your 25-years old set of Encyclopaedia Britannica
sold, that it the only thing it should achieve, and it must achieve that one
thing. You would expect the telephone to start ringing within hours of
the advert hitting the streets.
Seems obvious enough, doesn’t it? What else should an advert do? Why would a good advert in the classifieds section achieve anything else other than sell the service or product it was written for?
Unbelievable analysis
A random analysis of any classified adverts in any magazine or newspaper shows something unbelievable. Most people appear to have written their advertisements whilst asleep, during Wimbledon, watching a Science-Fiction film, or even when walking the dog. Most of the ads appear to have been written with the express intention of throwing money into the nearest skip.
What does a brief view of over 95% of classified adverts show? It shows that the writers have broken the basic rules of marketing.
Stephen Kaye is an Author and Businessman living in Devon, UK. He is the owner of http://www.kaymexdirect.co.uk Kaymexdirect market a range of Information products in different formats. Many of these cover the subject of Internet Marketing. The full booklet (27 pages) of ‘How To Write Effective Adverts’ is available as a .pdf download for £29.50. Contact the author at kaye.steve@gmail.com
April 1, 2008 at 10:04 pm · Filed under Promotion
Behind every good web page are codes only the search engines read. These codes help the search engines match your page with requests from their searchers.
There are two types of codes - or “meta tags” - that you care about. One is keywords and the other is the description.
Keywords are words and phrases associated with your site. If you’re selling a book on how to housebreak your dog, for example, your keywords might include “puppy, housebreaking, house break, paper train, dogs, puppies” and others.
There are several rules of thumb you want to follow when working with keywords:
1. List the words in the order of importance. Some search engines only take the first 10 words; others the first 50 words, etc. You can’t have too many keywords, but it is important to list them in order.
2. Use multiple spellings of the word if searchers are likely to use different forms. For example, puppy is different from puppies in the eyes of a search engine. Likewise, housebreak and house break are different.
3. Use the plural. If someone looks for “dog” it will be found in the word “dogs.” On the other hand, if they look for “dogs” it will not be found in “dog.” Be safe - use plurals.
4. Use lower case letters. With only 1 or 2 exceptions search engines ignore capitalization. So if someone looks for “Dogs” they will find “dogs.” On the other hand, if they look for “dogs” they may or may not find “Dogs” since the search engine might consider it a proper name.
5. Use the language of your customers. If you’re a professional you might search for “canines” but most customers are more likely to look for “dog.” So while you can include the more technical term, do so last in the list.
Your description is the other meta tag you want to write. Your description is what shows in the results of the search engine. It’s generally 2-3 lines long.
What happens if you don’t include a description? Often the search engine will make up its own description - taking the first several lines of your web page or the first few lines of code. Neither option is as attractive as the description you will write.
Remember that the purpose of the description is to make the site sound so attractive to your target audience that they want to click on your link in the search engine. So your best benefits and reasons why they want to visit your site should be in the description.
Finally, to really help the search engines find your site, use a descriptive title on each page. The title is what shows in the top bar of your browser. It’s what is listed in Favorites when someone sets a favorite or bookmarks your site. So you want the title to tell people what they will find when they visit the page.
For every page in your site, you should have a unique title, keywords for that specific page, and a traffic-pulling description. Yes, it is time-consuming to do that, but it’s worth the effort. You’ll be more likely to lead searchers to your page when they can see what they want in your title, your keywords or your description.
Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
